Peter Fisk

Peter Fisk is a business and innovation, brand and marketing expert - making sense of fast-changing markets, learning from a new generation of business, digital and physical, large and small, west and east... inspiring and enabling you to innovate and win.

He is a best-selling business author of six books, a keynote speaker, and experienced consultant and coach to business leaders around the world. He was recently described by Business Strategy Review as “one of the best new business thinkers”.

Peter Fisk grew up in the remote farming community of Northumberland, in the North East of England, and started his career at British Airways, after an initial foray into the world of nuclear physics. In the airline, he worked across sales and marketing, including development of the Executive Club relationship marketing programme, brands such as Club World and Concorde, and a new business strategy to address the new challenges of globalisation, low cost entrants, and new technologies.

He then joined PA Consulting Group, helping some of the world's leading companies to develop more innovative business strategies and customer-centric businesses. As leader of PA's global marketing consulting team, he led the creation of market-shaping strategies, the repositioning of brands, and introduction of new products and channels.

Peter has addressed the key issues in almost every sector, from Silicon Valley to Singapore. Examples of his experience includes introducing a customer-centric change programmes at BT and Orange, value-based marketing framework for Microsoft, the reinvention of food for Marks & Spencer, a new customer strategy for Sainsbury, services strategy for O2, and a new brand strategy for Shell.

He helped Virgin enter the financial services market, American Express to embrace new approaches to innovation, Vodafone to enter new international markets, also BT to develop its Marketing Excellence programme and community, Royal Mail to prepare for competitive markets, and Philips transform from product-driven techies to market-shaping innovators.

As CEO of the Chartered Institute of Marketing, Peter became recognised as a leading expert and commentator on marketing worldwide. Representing over 60,000 marketers in 130 countries, he challenged existing perceptions of marketing, and championed new practices and standards. In particular he encouraged marketers and business leaders to embrace customers and brands as the most important source of long-term shareholder value.

Peter now runs his own branding and business innovation company, working with business leaders to see things differently, to imagine,develop and implement more inspired strategies for brands, innovation and marketing. He works globally and across sectors, sharing insights, ideas and next practices. Recent clients include American Express and Coca Cola, GSK and Marks & Spencer, Microsoft and O2, Philosophy and Red Bull, Shell and Virgin, Vodafone and Volkswagen.

Peter Fisk is an inspirational speaker on all aspects of marketing - customers and brands, strategy and innovation. He is thoughtful and considered, provocative and entertaining, and in recent months has delivered keynote speeches for companies and conferences, from London to Paris, Istanbul to Singapore.

Peter Fisk is inspirational, provocative and practical. He helps business leaders to see the world of business and brands, marketing and innovation in new ways. He was recently described by Business Strategy Journal as "one of the best new business thinkers", and also features in the Thinkers 50 Guru Radar.

Some of Peter Fisk’s recent topics for keynotes and masterclass (actually from half day heads-up to two days of deep stimulation) have included:

• Gamechangers... the next generation of brands businesses who are shaking-up markets, embracing a new world, playing a different game, and winning.
• Think Different Like Steve Jobs... learning from the leadership and innovation of Apple's co-founder, to explore what he would do in your business.
• Winning in Changing Markets... what to do, what not to do, how to respond to change, achieve more with less, keep people with you, and emerge better and stronger.
• Heads Up Leaders... stop looking through the rear-view mirror, start making sense of where you could go, how the future is changing, and inspire people to follow you.
• 9.58 Achieving Peak Performance... inspiring your team to think "higher, faster and stronger" about their  customers and business, and accelerating growth
• Pilot Fish: Clever Strategies For Business Growth... how "pilot fish" (small business) reach the blue oceans through by supporting "sharks" (big ones) in return for protection.

Peter Fisk is an experienced and inspirational keynote speaker for your conference or seminar. Thoughtful and provocative, he challenges and entertains, makes you think differently, but also has the tools and advice to prepare you for practical action.

He brings together the big picture challenges and opportunities, the latest best practices from around the world and across sectors, and how to make them happen from first hand experience. Peter Fisk is also an innovative conference chair, helping you to structure your conference theme, bring it all together on the day with energy and empathy, and ensure that your audience has a great experience.  

Exclusive interview with Peter Fisk

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Clients often ask about purchasing books for giveaways and delegate packs. Below you’ll find a selection of products by Peter Fisk. Click the images to view on Amazon's website. For bulk orders, please speak with your Booking Agent.