Thanks to ‘big data’, we’re swamped by an explosion of information — both fake and real, official and unofficial. One of our social media speakers reports that the average person scrolls through 92 metres (300 feet) of content every day on social media platforms. And in the past 30 days alone, more video has been uploaded to the Internet than watched on television over the past 30 years.
No surprise then, that social networks have been enthusiastically embraced by the business world to publicise their wares, foster good customer relations and for market research. The challenge is knowing how to harness social media effectively without bombarding and bamboozling your clientele. Our social media speakers will show you just how to make your online marketing strategy work for you.
Sharing information at lightning speed, with huge numbers of people, has become the hallmark of our digital age and social media should now be an essential component of every brand's marketing strategy. Thanks to social networking sites such as Facebook, Twitter, LinkedIn and Instagram, it’s become incredibly easy to communicate at the mere flick of a button.